Founder time is earned, not assumed.
No discovery calls. No "quick chats." A system that earns or declines every conversation — honestly, instantly, 24/7 — so every minute of founder time goes to people already confirmed as a fit.
- 01
Apply — 8 minutes
The application is the intake: the problem in your words, what you've tried, what it's costing you, what success looks like in 90 days, and the honest readiness questions — timeline, decision-maker, budget range.
It's specific on purpose. Vague applications get vague verdicts, and neither of us has time for that.
- 02
The verdict — under a minute
A scoring engine — the same rules for everyone — decides fit instantly. Fit: you can book the Forge Audit on the spot. Not yet: you get the Zero-Spend Guide that matches your stage. Not a fit: you get honest pointers, fast, and the door stays open.
No one at MI Forge reviews applications line-by-line at 3am, and we don't pretend otherwise. What you get is a decision in under 60 seconds, every time.
- 03
The Forge Audit — 45 paid minutes
The audit is a real diagnostic, not a sales call. Root cause (often different from the requested fix — people who ask for a website sometimes need lead follow-up), one success metric, and a scoped path forward, written up within 48 hours.
It costs $450 and is credited in full toward any project booked within 30 days. The fee exists because a diagnosis is the value — and because people who won't pay for one weren't going to pay for the fix.
- 04
The proposal — three options, outcomes first
Within 48 hours of the audit you get a proposal built from your own words: the pain, the cost, the metric, then three options — Focused, Recommended, Full — each priced from scope and a fair share of the value created.
If the value can't justify the scope, we shrink the scope. We don't pad the quote. That's a rule, not a slogan.
- 05
The build — and the handover
Direct founder execution: engineering, AI workflows, books, funnels. Two revision rounds, milestone check-ins, and a 14-day support window standard on builds.
On final payment, everything transfers: code, prompts, workflows, docs. Guaranteed work-product ownership — the systems don't die because a vendor changed a plan, and neither does your access.